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现代化的文化产品快速地占领了人们的生活空间,人们足不出户就能欣赏到各种各样的剧种、曲目。戏剧艺术的生存空间越来越小,生存状况越来越差,直接原因是由于戏剧艺术生产者市场意识淡薄,不适应计划经济向市场经济环境的转变。本文拟对戏剧产业进行分析,以川剧为例,嫁接旅游业,要扭转这一被动局面,进一步带动本土经济的大发展;为文化产业带来更大的市场空间和效益增长。
Modern cultural products quickly occupy people’s living space, people can enjoy a variety of drama, repertoire without leaving home. Drama art is getting smaller and smaller living space, living conditions worse and worse, the direct reason is because the theater art producer market awareness is weak, not suited to the planned economy to the market economy environment changes. This paper intends to analyze the drama industry. Taking Sichuan Opera as an example, we must reverse this passive situation by grafting the tourism industry to further promote the great development of the local economy and bring more market space and benefit to the cultural industry.