重点图书的编辑出版,基本能保证出版社社会效益和经济效益的双丰收。重点图书的作者,一般多为学术带头人或科研项目负责人,因事务繁忙,能够邀约到并沟通的时间相对有限。因此,能邀约到他们著述并最终合作成功,编辑需要具备一定的沟通技巧,如沟通前要做好准备工作、重视第一印象、学会倾听、掌握催稿技巧等。 Editing and publishing of key books can basically ensure the double harvest of the social and economic benefits of publishing houses. The focus of the book’s author, mostly academic leaders or heads of scientific research projects, due to busy business, to be invited to and communication is relatively limited time. Therefore, to be invited to their writing and the success of the final cooperation, the editor needs to have some communication skills, such as communication to be prepared before, pay attention to the first impression, learn to listen, grasp the manuscript skills.