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最成功的企业:德国大众早在16年前,德国大众就到中国投资建厂,是德国大众董事长汉思博士的远见卓识,令人叹服。但是,能够长时间与中方合资合作伙伴一道,占有中国轿车市场半壁江山,恐怕汉思博士在签约时始料未及的。大众在华的合资企业——上海大众、一汽大众,不仅市场份额大,而旦经营状况好。面对通用、本田、丰田等后来者的挑战,德国大众加快了两家企业的车型换代,奥迪A6、帕萨特掌声不断,波罗也已经推出。德国大众的在华策略可以概括为“放长线,钓大鱼”。最失败的企业:法国标致
The Most Successful Enterprise: German Volkswagen As early as 16 years ago, the German Volkswagen went to China to invest and set up factories. It is astonishing that Dr. Hans Hans, the chairman of Volkswagen Group, has the foresight and insight. However, for a long time with China’s joint venture partner, occupy half of China’s car market, I am afraid Dr. Hans unexpected when signed. Volkswagen’s joint ventures in China - Shanghai Volkswagen, FAW-Volkswagen, not only the market share, and business conditions are good. The face of GM, Honda, Toyota and other latecomers challenge, Volkswagen accelerated the replacement of the two companies, Audi A6, Passat applause, Baltic has also been introduced. German Volkswagen strategy in China can be summarized as “long-term, fishing big fish ”. The most failed business: the French Peugeot