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《停止侵害》广告主:冲浪者基金会广告代理:扬罗必凯巴黎文案:“停止侵害!减少我们的塑料垃圾。海洋已经饱和。3月21日至24日是海滩清洁日。”向海洋和海滩进军的塑料垃圾五花八门:望不到头的、列队的烟蒂和瓶盖,玩具兵、洋娃娃、餐具等。还有空中满天飞舞的塑料袋。拟人化的垃圾,宽阔的展示画面,給人以强烈的视觉印象。这是要告诉人们,在海滩一个人丢弃一个垃圾看来无关紧要,但把每个人丢的加
“Stop Infringement” Advertiser: Surfer Foundation Advertising Agency: Y & R, Paris Copywriter: “Stop Infringement! Reduce our plastic trash. The ocean is full. March 21 to 24 is the Beach Clean Day.” " And the beach into the plastic garbage varied: unattainable, lined cigarette butts and caps, toy soldiers, dolls, tableware and so on. There are sky filled plastic bags. Anthropomorphic garbage, a broad display, giving a strong visual impression. This is to tell people that it does not matter if a person discards a trash at the beach, but throws everyone up