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奥运会是全球最大的体育盛典,在全球体育赛事中关注度最高。在奥运会的发展过程中,电视媒体起着不可或缺的重要作用。笔者试图通过分析电视媒体与奥运会的亲密接触,以及我国电视媒体在奥运会中的运作,来解读奥运会中电视媒体的作用。
The Olympic Games is the largest sporting event in the world with the highest degree of attention in the world of sporting events. The television media plays an indispensable and important role in the development of the Olympic Games. The author attempts to interpret the role of the television media in the Olympic Games by analyzing the intimate contact between the television media and the Olympic Games and the operation of China’s television media in the Olympic Games.