室外水主题公园也在近几年发展迅速,但由于受到旅游活动季节性影响,在其园内服务、周边环境、经营层面都产生了巨大影响。本文以南京水魔方为例,通过实证研究结果得出,室外水主题公园的发展受到客源市场定位、顾客满意度、园区服务和设施质量的影响,同时周围环境质量,以及以政府政策也起着关键性作用。 Outdoor water theme park has also developed rapidly in recent years, but due to the seasonal impact of tourism activities, it has had a tremendous impact on its in-garden services, surrounding environment and management level. Taking Nanjing Water Rubik’s Cube as an example, the empirical results show that the development of outdoor water theme park is influenced by the market orientation of customer sources, customer satisfaction, service of the park and the quality of the facilities. Meanwhile, the environmental quality of the park is also influenced by government policies The key role.