江泽民总书记的重要讲话中指出:“加强社会主义思想道德建设,是发展先进文化的重要内容和中心环节。必须认识到,如果只讲物质利益,人们就会失去共同奋斗目标,失去行为的正确规范。要把依法治国同以德治国结合起来,为社会保持良好的秩序和风尚营造高尚的思想道德基础。”江总书记提出的“以德治国”的重要思想,为新世纪我国社会企业建设和发展提出了新思路。在社会大变革和历史大发展的重要时期,艰巨的任务和严峻 General Secretary Jiang Zemin pointed out in his important speech: “Strengthening the building of socialist ideology and morality is an important part and center of the development of advanced culture. We must recognize that if we talk about material interests, people will lose their common goal and lose their behavior Correct norms .We should combine the rule of law with the rule of virtue, and create a noble ideological and moral foundation for the society to maintain a good order and fashion. ”“ The important thinking of ”governing the country with morals" put forth by General Secretary Jiang and set forth in the new century China’s social enterprise construction and development put forward new ideas. In an important period of great social change and great historical development, the arduous tasks and austerity are