对公益活动的关注和投入是一个媒体走向成熟的标志。对于城市广电报来说,积极参与和组织策划社会公益活动,是其重要的社会责任,同时也是广电报借以扩大影响,提升形象,赢得读者的重要途径。媒体开展的社会活动大致可以分为经营性活动和公益性活动两大类,而实际上即使是经营性活动,也应当具有 Attention and investment in public welfare activities is a symbol of the media to maturity. For the city Guangtai Bao, actively participate in and organize the planning of social welfare activities, it is an important social responsibility, but also by the radio and television to expand influence, enhance the image, an important way to win readers. The social activities carried out by the media can be broadly divided into two categories: business activities and public welfare activities. In fact, even the business activities should have