随着汽车不断进入家庭,中国汽配经销商开始面对新的营销环境。新车型以每年几十种的密度上市,市场向小批量、多品牌、国际化、时尚化的趋势发展。新一轮围绕汽车及汽车售后市场的投资热潮在全国各地掀起,新建的汽车城、汽配城、4S店和新的竞争品牌不断涌入耳目。来自国外方面的信息是,在全球最大的50家汽车零部件厂商中,其中35家已在中国设立了合资或独资企业,全球 As automobiles continue to enter the home, Chinese auto parts dealers are beginning to face new marketing environments. New models to dozens of annual density of the market, the market to small batch, multi-brand, international, fashion trend. A new round of investment boom around the automotive and automotive aftermarket took off across the country. The newly built Auto City, Auto Parts City, 4S shops and new competing brands are constantly pouring light into their ears. The information from abroad is that among the 50 largest auto parts manufacturers in the world, 35 of them have set up joint ventures or wholly-owned enterprises in China,