“汉语热”在全球不断升温,使对外汉语教育出版具备了广阔的发展空间,本文通过分析对外汉语教育出版数字化转型的发展现状和存在问题,提出对外汉语教育出版数字化转型的基本方向,包括:发挥品牌影响力,强化内容优势;提高技术水平,创新数字化产品;明确自身、产品和市场三个定位,采取差异化策略等。 With the increasing popularity of “Chinese fever” in the world, it possesses a broad space for development. As a result, by analyzing the current situation and existing problems in the digital transformation of the publishing of Chinese as a foreign language, this paper presents the basic directions for the digital transformation of the publication of Chinese as a foreign language education, Including: exert brand influence, strengthen the content advantage; improve the technical level, innovate the digitized product; Clear oneself, the product and the market three positions, adopts the difference strategy and so on.