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本文从辨析直销企业的核心竞争力入题,围绕“个性化”和“最优”对打造直销企业个性化最优的物流供应链体系进行了思考,并提出打造个性化最优的物流供应链体系的方法论和抓手。直销企业核心竞争力和关键组织能力核心竞争力和关键组织能力都是企业的组织能力,核心竞争力是一个企业能够长期获得竞争优势的能力,是企业所特有的、对企业自身有价值并且是市场上稀缺的、竞争对手难以复制或模仿代价很高的组织能力。
Based on the analysis of the core competitiveness of direct selling enterprises, this paper focuses on the “individualized” and “the best” to establish the optimal individual logistics supply chain system for direct selling enterprises, The logistics supply chain system methodology and starting point. The core competencies and key organizational competencies of direct selling enterprises are the organizational capabilities of enterprises. The core competencies are the ability of an enterprise to gain competitive advantage for a long time, which is unique to the enterprise, valuable to the enterprise itself, and Scarce on the market, competitors are hard-pressed to replicate or imitate costly organizational capabilities.