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17世纪,英国伦敦的书籍交易商、印刷商携手共进,通过改变销售、收藏的结构,制订激活新商业的计划,实施新市场行销策略,使拍卖成为出售古旧书籍的二次革命,并得到市场的认可。在《伦敦公报》等报刊的支持和鼓励下,书籍交易广告得到了市场的良好回应,书商与收藏家建立了双向信息反馈,防止了交易瑕疵,树立了市场信誉。当时的经营方法或者说经验和教训都是值得今天的图书经营者借鉴的
In the 17th century, booksellers and printers in London, England, worked together to create a plan to activate new businesses by changing the structure of sales and collections, implementing new marketing strategies and making auctions the second revolution in the sale of ancient books, Market recognition. With the support and encouragement of newspapers and periodicals like The London Gazette, the book transaction advertisement got a good response from the market, and the bookseller and the collector established a two-way information feedback to prevent the transaction flaw and establish the market credit. At that time, the management methods or experience and lessons are worth learning from today’s book operators