目前自媒体已成为网民获取内容的广泛选择,然而自媒体低俗之风有愈演愈烈之势。自媒体在内容、形式、流量等方面展现的低俗化现象也已严重影响中国互联网风气。本文从自媒体低俗化现象的具体表现特征出发,为自媒体未来如何良性发展提供了两方面的建议,进而希望能提高自媒体运营者的职业和道德水平,全民受众的综合互联网素养,最终改善互联网不正之风,营造一片良好的互联网空间。 At present, since the media has become a wide choice of Internet users to obtain content, however, there is a growing trend of media vulgarity. The vulgar phenomenon that has emerged from the media in terms of content, form and traffic has also seriously affected the Internet culture in China. Based on the characteristics of vulgarization of media, this article provides two suggestions for the future development of the media, and hopes to improve the professional and moral standards of media operators and the comprehensive Internet literacy of audiences, and finally improve Internet unhealthy style, to create a good Internet space.