电子商务已经势不可挡,我们与其担心电子商务瓜分线下份额,不如开始思考两者的发展如何联动。而提到线上线下的联动,人们自然想到了一个词——O2O。进击的O2O是电子商务浪潮中的又一个巨浪,在支付宝、微信、物流等行业巨头的热切关注下,迅速成为了年度热词之一。以前,O2O只是一个人们听着耳熟,却不求甚解的新词,而如今,它却已经融入生活,成了消费过程中越来越不可或缺的主要元素。 E-commerce has been overwhelming, we worry about e-commerce segmentation of its share, it is better to start thinking about how the development of the two linked. Mentioned online and offline linkage, people naturally think of a word - O2. Attacking O2O is another wave in the wave of e-commerce. It has quickly become one of the annual hot words under the ardent concern of industry giants such as Alipay, WeChat and logistics. In the past, O2O was just a new word people were listening to but did not seek solutions, but today it has become a part of the consumer life and has become a more and more indispensable element of consumption.