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FCB大中华区总裁谢伟权香港广告业的发展已经进入了成熟期,高增长的时代都已经过去,加上大陆的广告市场越来越强、客户的重心向内地移动已经是个不争的事实。反观香港广告2004年,让我印象最深的就是这次香港4As广告奖的获奖名单,大陆作品无论是得奖数量、质量都已经在迅速崛起。金帆奖被上海李奥贝纳广告公司拿走,而非香港李奥贝纳;上海智威汤逊广告成为拿走最多奖的公司,它的得奖数量已经远远超过香港智威汤逊。因为香港相对大陆非常小,而且香港4As也是唯一本土举办的广告奖,所以
Xie Weiquan, President, FCB Greater China Region Hong Kong’s advertising industry has entered a mature stage. The era of high growth is over. Coupled with the growing advertising market in mainland China, it is an indisputable fact that the client’s center of gravity has been moved to the Mainland. On the other hand, Hong Kong Advertising In 2004, what impressed me most was the winning list of the 4As Advertising Awards in Hong Kong. The quality of mainland works has risen rapidly, no matter the number of winning entries. Golden Sail Award was taken away by Leo Burnett Advertising Co., Ltd. in Shanghai instead of Hong Kong Leo Burnett; Shanghai JWT became the company that took the most awards and won more awards than JWT Hong Kong. Because Hong Kong is relatively small compared to the mainland, and Hong Kong 4As is also the only local held advertising awards, so