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文化创意产业是现代服务业的高端业态和前沿业态,其报道属于新生事物,是经济报道的一个重要分支,既要符合经济报道规律,也要遵循文化创意产业本身的规律。文化创意产业的报道,需要专家型记者,对文化创意产业有深刻的理解,善于从宏观和微观两个层面把握新闻本质。面对文化创意产业报道理念中存在的将政府视为产业主体、用固有思维理解文化创意企业的融投资模式、盲目推崇文化产业的过度发展等误区,提出走出误区的有效途径,以期更好地做好文化创意产业的报道。
Cultural and creative industries are the high-end formats and frontier formats of modern service industry. Their reports are new things and an important branch of economic reports. They should not only conform to the law of economic reporting but also follow the laws of cultural and creative industries themselves. The coverage of cultural and creative industries requires an expert journalist who has a profound understanding of the cultural and creative industries and is good at grasping the essence of the news from the macro and micro levels. In the face of the concept of cultural and creative industries, the government considers the government as the main body of the industry, using inherent thinking to understand the financial investment model of cultural and creative enterprises, blindly respected misunderstandings such as excessive development of cultural industries, and put forward effective ways to get out of the erroneous zone in order to better Good cultural and creative industries report.