当前,宏观经济的下行压力已经传导到报业。产业不利,广告紧随。“稳增长”不仅成为经济发展的热议话题,也成为报业发展的热词。据统计,报纸是去年广告量唯一下降的媒体。县市报面对严峻的形势,如何提振信心,破解瓶颈,寻找新的发展路径显得尤为迫切和重要。 At present, the macroeconomic downward pressure has been transmitted to the newspaper. Industry is unfavorable, advertising follows. “Stable growth ” not only become a hot topic of economic development, but also become a hot word for the development of the newspaper industry. According to statistics, the newspaper was the only media with a drop in advertising volume last year. It is especially urgent and important that counties and cities report to the severe situation how to boost their confidence, break the bottleneck and find new paths of development.