随着国民生活水平的提高和旅游行业高歌猛进式的发展,旅游消费早已不是少数人才能接触的,而是走向大众,成为居民常态化生活选择。旅游节庆作为一种新的旅游形式,逐步成为人们关注的焦点。本文在明确旅游节庆的概念、类型的基础上,提出景区应该从那几个方面来做好旅游节庆的策划。 With the improvement of the living standard of the people and the rapid development of the travel industry, tourism consumption is no longer accessible to the handful of people. Instead, it has become a popular choice for residents to live in a normal way. Tourism Festival as a new form of tourism, has gradually become the focus of attention. In this paper, a clear concept of tourism festivals, based on the proposed area should be from that several aspects of the planning of tourism festivals.