一、关于中国电视媒体健康状况的基本判断最近几年,中国确实产生了很多优秀的电视节目,市场发展很迅速、很热闹。竞争、定位、收视率、分众、营销、整合、创新、跨市场,新概念、新思维一个接着一个。可是从整体上看中国电视媒体存在“三没”和“三不”现象,即产品没品位,竞争没层次,战略没境界;热闹但不精彩,竞争但不充分,繁荣但不健康。 I. Basic Judgments on the Health Status of China’s TV Media In recent years, China has produced many excellent television programs. The market is growing rapidly and very lively. Competition, positioning, ratings, points, marketing, integration, innovation, cross-market, new concepts, new thinking one after another. However, as a whole, there is a phenomenon of “three noes” and “three noes” in China’s television media. That is, the products have no taste, the competition is not level, the strategy is not real, the lively but not brilliant, the competition is not sufficient, the prosperity is not healthy .