“情境”是展览展示设计当中不可或缺的组成部分,它的存在对展示信息更加生动、准确地传递给每一个观者,提高信息的传达效率起到了至关重要的作用。本文旨在通过对展示情境元素的探讨,体会展览展示设计中的“情境”设计处理对于展览展示的重要作用,并结合当代展览展示设计中各种情境语言分析,找到内在联系规律,在此基础上提出自己的一些观点。 “Situation ” is an indispensable part of the exhibition design. Its existence plays a crucial role in presenting information more vividly and accurately to each viewer and improving the efficiency of information transmission. The purpose of this paper is to explore the important role of “context ” in the design of exhibition design through the discussion of the display of situational elements, and to find out the inherent rules of connection with the analysis of contextual situations in contemporary exhibition design. Based on this, I put forward some of my own views.