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随着信息技术的飞速发展和人民生活水平的提高,人类对信息传播的需求越来越大。以网络为代表的新媒体逐渐取代以广播、报纸为代表的旧媒体,成为新兴的宣传技术与宣传方式。高校在进行宣传工作时,积极应对新媒体环境下高校宣传工作面临的挑战,将新媒体与传统媒体相结合,更新传播理念,进行科学管理,从而使高校宣传工作在新媒体环境下顺利开展。
With the rapid development of information technology and the improvement of living standards of the people, there is an increasing demand for information dissemination from mankind. The new media represented by the Internet gradually replaced the old media represented by radio and newspapers and became a new propaganda technique and propaganda method. In carrying out publicity work, colleges and universities actively responded to the challenge of propaganda work in universities in the new media environment by combining new media with traditional media, renewing the concept of communication and carrying out scientific management so that the publicity work in colleges and universities was successfully carried out under the new media environment.