企业形象所包函的内容很广泛,员工文化素质便是其中重要的一项。所以,在具体的形象建设过程中,必须注重提高员工的文化素质,以期从根本改变企业形象。 一个企业的员工文化素质,是企业活的形象展台。员工的文化素质很大程度上造就了企业整体的文化性格。表面看起来相当个性化的人的行为,实际上有深刻的内在规定性,绝对受其文化素质的制约,粗鄙或优雅、庸俗或高洁,均是大多数人的文化素质的外化,久而久之,相互濡染渗透,就形成了某个类型的群体形象,最终反映到企业形象上 The contents of the corporate image include a wide range of staff cultural quality is one of the important one. Therefore, in the process of building a specific image, we must pay attention to improving the cultural quality of employees in order to fundamentally change the corporate image. The cultural qualities of a company's employees are the lively image booth of the company. The staff's cultural quality has largely created a corporate culture as a whole. The appearance of a rather individualized person's behavior, in fact, has profound inherent stipulations and is absolutely restricted by its cultural qualities. Roughness, elegance, vulgarity, or nobleness are the externalization of the cultural qualities of most people. Over time, Pervasive mutual infiltration, it formed a group of groups of images, and ultimately reflected in the corporate image