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出版社:中信出版社副标题:中国企业全球化教科书出版年:2015-4-1页数:396定份:CNY49.00装帧:平装ISBN:9787508650692内容简介2005年,最后一刻,联想收购IBM PC险些翻盘?2009年,放弃CEO杨元庆?移动互联网时代,苹果、谷歌当道,联想出局?本书聚焦联想十年国际化历程,在波澜壮阔的行业演变史背景下,详实记述了联想的得失进退:收购IBMPC、摩托罗拉的故事,与惠普、戴尔、宏碁竞争的细节,移动互联网时代面临的挑战与转型,以及联想涅槃背后,隐而不彰的核心基因。
Publishing House: CITIC Publishing Company Subtitle: China Business Globalization Textbook Publication year: 2015-4-1 Pages: 396 Cost: CNY49.00 Binding: Paperback ISBN: 9787508650692 Content brief introduction In 2005, the last minute, Lenovo acquired IBM PC almost This book focuses on Lenovo’s decade of internationalization, under the background of the magnificent history of the evolution of the industry, a detailed account of the pros and cons of Lenovo: acquisition of IBMPC Motorola’s story, details of the competition with Hewlett-Packard, Dell and Acer, the challenges and transformations facing the mobile Internet era, and the hidden core genes behind Lenovo’s Nirvana.