从江西省率先提出“红色旅游”理念以来,红色旅游得到党中央、国务院高度重视,2004年出台了《2004—2010年红色旅游发展规划纲要》,2011年又出台了第二期规划纲要,促进红色旅游更上一个台阶,使之成为人们旅游选择中不可或缺的一项旅游方式。但红色旅游经过十多年的发展,也暴露出了一系列问题,如旅游产品同质化比较严重、旅游产品规划不合理等等。只有通过红色旅游产品创新,才能使其具有新颖、独特的丰富内容,进 Since Jiangxi Province put forward the concept of “red tourism” first, red tourism has received great attention from the Party Central Committee and the State Council. In 2004, the “Red Tourism Development Plan 2004-2010” was released. In 2011, the second phase of the Outline Plan , To promote red tourism to a higher level, making it an indispensable means of travel for people’s travel choices. However, after more than a decade of development, red tourism has also exposed a series of problems, such as the serious homogeneity of tourism products and the unreasonable planning of tourism products. Only through the red tourism product innovation, to make it a novel, unique rich content into