诚信是社会发展到一定阶段,对人们社会道德的规范。“诚”为诚实,是语言和内心的一致,诚者,指真心实意,实实在在;“信”为信用,为语言和行为的一致,信者,指遵守诺言,实践成约。诚信是诚实与信用的一致,即以诚待人,取信于人。企业的诚信是一种无形资产,它反映了企业的信用、实力 Honesty is the social development to a certain stage, the norms of people’s social morality. “Honesty” is honesty, is the language and the heart of the same, sincere, refers to the sincerity, real; “faith” for credit, as the unity of language and behavior, refers to the promise to keep the promise. Honesty is the unity of honesty and credit, that is, treat people with sincerity and win the trust of others. Business integrity is an intangible asset, which reflects the company’s credit, strength