自2001年网络社区“人肉搜索”登场以来,在我国网络信息传播领域,其独特的组织形式创造了一个又一个信息传播的奇迹。从本质上讲,人肉搜索是一种人际传播,不仅是网络社会与现实社会之间的信息传播,更是网络间人与人之间的信息传播。对于这一现象,学界更多地是从法学的角度对“人肉搜索与公民隐私权”、“人肉搜索与网站法律责任”以及“人肉搜索与舆论监督”等方面加以研究。在本文中笔者另辟蹊径,试图从网民的心理角度对人肉搜索产生的原因进行分析和探讨。 Since the debut of online community “human flesh search” in 2001, its unique organizational form has created miracles of information dissemination one after another in the field of network information dissemination in our country. In essence, human-to-human search is a kind of interpersonal communication. It is not only the dissemination of information between cyber-society and real society, but also the dissemination of information among people in the network. For this phenomenon, the academic circles are more from the perspective of jurisprudence “human flesh search and citizen privacy ”, “human flesh search and website liability ” and “human flesh search and public opinion supervision ” and so on to be studied . In this article, I find another way to try to analyze and discuss the causes of human search from the psychological perspective of Internet users.