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湖北凯龙集团公司由军工企业改制而成,主要生产工业炸药、硝酸铵、纳米碳酸钙、纸塑包装四大系列产品。为了提高企业在市场中的竞争能力,自2005年起全面推行“用户满意”战略,即:坚持以市场为导向,通过不断完善产品和服务,使用户满意度达到一定水平;提高产品和服务质量,建立并提高用户忠诚,形成超越对手的竞争优势;持续开展技术创新、发展核心能力,为用户创造独特的价值,从而赢得企业的战略优势;强化以销售为中心、以用户满意为标准的工作理念,营造良好的生产经营管理氛围。
Hubei Chiron Group restructuring by the military enterprises, the main production of industrial explosives, ammonium nitrate, nano-CaCO3, Zhisu packaging four series. In order to improve the competitiveness of enterprises in the market, since 2005, the full implementation of “customer satisfaction” strategy, namely: adhere to the market-oriented, through continuous improvement of products and services, so that customer satisfaction to a certain level; improve product and Service quality, establish and enhance customer loyalty, and form a competitive advantage that goes beyond the competition. Continuously carry out technological innovation, develop core competencies and create unique value for users, so as to win the strategic advantage of the enterprise. Strengthen sales-centered and customer satisfaction as the standard The working concept, create a good atmosphere of production and management.