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进入社交媒体时代后,传统电视的收视体验已经不能满足普通受众的需求,在接受电视信息的同时,与朋友或陌生人实现对节目内容的交互,是社交电视诞生的重要驱动。本文从宏观角度阐述了社交电视产生的原因、特点及价值,重点介绍了中国社交电视市场目前发展的几种模式,结合实际案例对各种模式的优势及目前发展的瓶颈进行了深度剖析,并对未来社交电视的发展提出了自己的观点。
After entering the era of social media, the viewing experience of traditional television can no longer meet the needs of the general audience. While receiving television information, interaction with program content by friends or strangers is an important driving force behind the birth of social television. This article expatiates on the causes, characteristics and value of social television from a macroscopic perspective, focuses on the current development of China’s social television market several models, combined with the actual case of the strengths of various models and the bottleneck of the current development in-depth analysis and On the future development of social television put forward their own point of view.