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在当前新闻竞争越来越激烈,办报入市门槛越来越高的情况下,传媒如何追求个性发展,注重品牌打造,进而在竞争中立于不败之地,这是值得探索的新课题。为此,本刊特开辟《传媒品牌打造》专栏,介绍媒体的创新实践,希望能使同行从中受到一些启迪。 《楚天金报》自2001年11月18日创刊以来,坚持新闻创新、特色立报,不断探索市民报寻求差异化生存发展的办报新路。金报取得初步成功的“秘诀”在哪里?本期刊登的三篇文章,从不同的侧面阐释该报注重品牌打造的一些做法和思考,作为栏目的开篇。同时欢迎传媒同行积极投稿。
Under the circumstances that the current news competition is getting fiercer and tougher, the threshold for getting listed in the newspaper is getting higher and higher, how the media pursues personality development, pays attention to the brand building, and then stays invincible in the competition. This is a new topic worth exploring. To this end, we open special “media brand to create” column, introducing innovative media practice, hoping to make their peers from some enlightenment. Since its founding on November 18, 2001, the “Chutian Daily News” has adhered to news innovation and features, and continuously explored new ways for the People’s Daily Newspaper to seek differentiated survival and development. Where are the “secrets” of the initial success of Golden Paper? The three articles published in this issue explain, from different aspects, some of the practices and thoughts that the newspaper focuses on creating the brand as the opening of the column. At the same time welcome the media colleagues actively submitting.