面对万宝路广告中粗犷的牛仔形象,谁也不曾想到,以前的他曾是女儿身。在创业早期,莫里斯公司对万宝路的定位是女士烟,消费者绝大多数是女性。其广告口号是:像五月天气一样温和。可是,事与愿违,尽管当时美国吸烟人数年年都在上升,但万宝路香烟的销路却始终平平。女士们抱怨香烟? In the face of Marlboro rough advertising cowboy image, no one ever thought of, before he was a daughter. In the early days of business, Morris's position on Marlboro is a smoke of cigarettes, the vast majority of consumers are women. Its slogan is: as gentle as the weather in May. However, contrary to expectations, despite the annual increase in the number of smokers in the United States, but Marlboro cigarettes sales have always been mediocre. Ladies complain about cigarettes?