“文化折扣”是指对于产品所反映的风格、价值观、信仰、历史、社会制度等内容不熟悉的消费者,文化产品的吸引力、影响力大大降低的现象。我们来看近年的一些电影:《唐山大地震》国内票房6.73亿元,在海外仅获得6万美元票房; “Cultural discount ” means the attraction and influence of consumers and cultural products unfamiliar with the style, values, beliefs, history, social system and other contents reflected by the products. Let’s look at some movies in recent years: “Tangshan Earthquake” domestic box office 673 million yuan, only received 60,000 US dollars overseas box office;