在Draft早年的职业生涯中,他越过了营销之河来到了另一边。当其他营销人在大众广告中寻求成功快乐时,Draft开始向直接营销这一前沿迈进。在这一旅程中,他征服了直接营销和数据营销。作为一个直接营销的先驱,他的开拓经历以及为惠普公司和电脑协会的出色工作,让Draft成为在科学技术对未来营销的影响方面最有发言权的人。他说:“想想Dell是怎样开始他的业务的吧。他对电脑使用 During Draft’s early career, he crossed the marketing river to the other. While other marketers sought to be successful in mass advertising, Draft began to move forward toward direct marketing. In this journey, he conquered the direct marketing and data marketing. As a pioneer of direct marketing, his pioneering experience and his excellent work for Hewlett-Packard and the Computer Society make Draft the person who has the most say in science and technology for the future of marketing. He said: ”Think about how Dell started his business, and he uses it for computers