美国:电子阅读高增长有望扭转图书市场颓势近年来,美国的纸质图书市场已经步入成熟阶段,在人口增速有限和新技术载体阅读分流的负面影响下,美国传统出版业市场规模呈现下降趋势。2009年,美国传统纸质阅读市场规模为570亿美元,其中,一般类图书230亿美元,教材类 The United States: High Reading E-Readings May Reverse Book Market Decrease In recent years, the paper book market in the United States has entered a mature stage. Under the negative impact of the limited growth of population and the diversion of new technology carriers, the market size of the traditional publishing industry in the United States has declined trend. In 2009, the scale of the U.S. traditional paper-based reading market was 57 billion U.S. dollars, of which 23 billion U.S. dollars were general books and teaching materials