现代企业要想在复杂多变的激烈竞争中求得生存、提高市场份额并获得竞争优势,企业战略的有效运用已成为致胜的关键。一般而言,企业的管理部门要了解一项有效战略应包含的内容并不困难,问题在于怎样去形成这些有效的战略。换言之,关于企业战略的形成过程才是管理学研究及管理学者和管理人员的兴趣所在;同样,作为企业战略主要体现的企业战略计划则是企业管理部门在特定环境下所面临的首要课题,企业的战略计划不仅与企业 In order to survive, increase market share and gain competitive advantage in the fierce competition, modern enterprises must use the effective strategy of the enterprise to become the key to success. In general, the management of a company needs to understand that the contents of an effective strategy should not be difficult. The question is how to develop these effective strategies. In other words, the formation process of corporate strategy is the interest of management research and management scholars and managers; similarly, the corporate strategic plan, which is the main embodiment of corporate strategy, is the primary issue faced by the corporate management department in a specific environment. Strategic plan not only with companies