网络等新媒体的兴起蚕食着传统媒体的广告份额,这也是传统媒体的主要盈利渠道,在严峻的市场环境下,媒体要想在市场上立足,要想盈利,就必须积极进行产业经营,不断发掘新市场,不断挖深原有市场,本文以成都广播电视台为例分析了当前广电行业媒体产业经营创新的一些方式和面临的一些问题。 Internet and other new media erode the traditional media advertising share, which is the main profit channel of traditional media in a harsh market environment, the media in order to gain a foothold in the market, in order to profit, we must actively carry out industrial management, continuous Explore new markets, continue digging the original market, this paper, Chengdu Radio and Television as an example analysis of the current radio and television media industry, some innovative ways of business management and some of the problems faced.