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本文将结合量化与质化研究取向,以内容分析与符号学分析等方法,以新闻媒体报道中台湾观众来中国闽台博物馆参观感想为例,探讨博物馆如何将情境预设达到传播或沟通型态的双赢。
This article will combine quantitative and qualitative research orientation, content analysis and semiotic analysis and other methods to the media coverage in Taiwan, Taiwan and Taiwan visitors to visit Fujian and Taiwan Museum as an example to explore how the museum will be the situation to achieve communication or communication type Win-win.