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有一个理论叫“青蛙理论”。青蛙是冷血的动物,把它丢在一锅水里,然后慢慢加热,青蛙体温亦随之上升,最后在浑然不觉中被沸水烹熟。打从2000年科技泡沫破灭后,全球经济下滑。2002年全球的广告花费下跌了36%。中国的情况相对于全球经济表现则出色得多。手头上有一份2003年1至8月北京、上海、广东广告投放量的资料,三地的增长率分别为30%、26.3%及44%,广东增幅最为强劲。不过当你翻看国家统计局对长江三角洲(包括上海、浙江省6个城市及江苏省8个城市)及珠江三角洲(包括广东省9个城市)2002年的经济统计数据,明显地广
There is a theory called “frog theory”. Frog is a cold-blooded animal, throw it in a pot of water, and then slowly heated frog body temperature also will rise, and finally unknowingly boiled water cooked. After the tech bubble burst in 2000, the global economy dipped. Advertising spending worldwide dropped by 36% in 2002. The situation in China is much better than the global economic performance. In hand, there was a piece of information on the amount of advertisements broadcast in Beijing, Shanghai and Guangdong from January to August 2003. The growth rates in the three places were 30%, 26.3% and 44% respectively, with the strongest increase in Guangdong. However, when you look at the economic statistics of 2002 by the National Bureau of Statistics of China in the Yangtze River Delta (including Shanghai, 6 cities in Zhejiang Province and 8 cities in Jiangsu Province) and the Pearl River Delta (9 cities in Guangdong Province)