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7月8日,应南京大学紫金传媒研究院邀请,杨继红为“2015紫金媒体融合创新实践高级培训班”的学员们介绍了央视新闻新媒体创新中的变与不变。经过主讲人特别授权,本刊现将其讲座内容摘要如下。真正的敌人不是新媒体曾经,电影院放映《少林寺》,万人空巷;电视台推出《正大综艺》,万人空巷;电视剧《渴望》播出,万人空巷……当时的万人空巷,是因为内容的稀缺,没有那么多内容分流用户;另外,当时大家最主要的娱乐,也就是回到家里看电视、走进影院看电影。
On July 8, at the invitation of Zijin Media Research Institute of Nanjing University, Yang Jihong introduced the change and change in the innovation of CCTV news new media to “2015 Zijin Media Integration Innovation Practice Advanced Training Course”. After the presenter specially authorized, this journal will present its lecture summary as follows. The real enemy is not the new media once, the movie theater “Shaolin Temple”, thousands of people alley; TV station launched “Chia Tai variety” emptying; TV series “longing for” aired, thousands of people ... ... at that time because of the scarcity of content, not so much diversion Users; In addition, when everyone’s most important entertainment, that is, back home watching TV, went to the cinema movie.