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乍暖还寒时候,最难将息。电视广告市场的阵痛期因为广电四令的颁布而提前降临了。2012年,除了那迷乱和颓废的末日传说,对于所有中国的电视人,也有着那史诗般的跳跃意义。广电总局的“限广令”、“限娱令”、“限播令”相继而至,原本就陷入互联网广告、报纸广告、户外广告等各类媒体广告围追堵截中的电视广告市场一下子就暗涌起来。前有追兵来势汹汹,后路又杀出政策拦
When it turns warm again, the hardest hit. The painful period of the television advertising market came ahead of schedule because of the promulgation of the four orders of radio and television. In 2012, in addition to the confused and decadent doomsday tale, there is an epic jump in meaning for all Chinese television. SARFT “limited Canton order ”, “limited entertainment order ”, “limit broadcast order ” came one after another, had fallen into the Internet advertising, newspaper advertising, outdoor advertising and other media ads chasing and intercepting the TV The advertising market suddenly surging up. There are men in pursuit of menacing before the road and kill the policy block