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2002年春节后的第一个工作日,在中国第一汽车集团公司(以下称“一汽”)举行了一场题为“来自市场的声音”的别开生面的现场会,会议的参加人员是集团总部所有的高级经理,主讲是一汽的用户和一线的服务人员,会议的主要内容是:用户究竟需要什么?也许在一个以市场为主导的企业里,这实在是再平常不过的一件事。但对这个传统的中国大型汽车制造商来说,这一举动却有特别的意义:他们开始重新评估终端市场,并在试着学习如何来赢得用户。
On the first working day after the Spring Festival in 2002, a special on-site meeting entitled “Voice from the Market” was held at China FAW Group Corporation (hereinafter referred to as “FAW”). The participants of the meeting were Group headquarters All the senior managers, the speakers are FAW users and front-line service staff, the main content of the meeting is: What exactly is the user needs? Perhaps in a market-oriented enterprises, this is really the commonplace thing. But for the traditional Chinese carmaker, the move has special significance: they are beginning to re-evaluate the end market and are trying to learn how to win customers.