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没有任何一种产品或者服务能够覆盖整个市场,电视媒体当然也不例外。电视专业化频道的萌芽,培育和成熟过程,就是电视媒体应对市场竞争,满足受众需求的自我调适与分化。电视频道专业化为电视媒体市场化提供了解决方案,专业化频道只有制定并且实施系统的运营策略,才能突出服务个性,体现竞争优势。其中资本运营应该而且必须成为频道专业化运营的关键。资本运营既是专业化频道起飞的助推器,也是专业化频道前进的加速器,资本作为生产要素中最活跃的分子,有望在国内电视媒体的激烈竞争中发挥“点石成金”的作用。
No one product or service can cover the entire market, of course, the television media is no exception. The process of sprout, nurturing and maturing of TV specialization channels is the television media’s response to market competition and the self-adjustment and differentiation of the audience’s needs. TV channel specialization provides a solution for the marketization of TV media. Only by formulating and implementing systematic operation strategies in a specialized channel can the service personality be highlighted and the competitive advantage embodied. Among them, capital operation should and must be the key to channel professional operation. Capital operation is not only a booster for taking off specialized channels but also an accelerator for advancing specialized channels. As the most active element of production, capital is expected to play a role of “turning a stone into a gold” in the fierce competition of the domestic television media.