传统广告公司静态的创意、被动的策略、不问市场结果的推广,已经不适应数字化时代市场的需要,而内容驱动、产品驱动、结果驱动、行为驱动和商业创新的创意,才是他作为一个创意人需要着力思考和践行的目标。阎家旭高戈互动营销整合机构董事长兼首席创意官,重庆创意设计家协会主席,中国广告协会艺术委员会委员,重庆工业设计协会常务理事。四川美术学院、四川外国语大学等多家大学客座教授。曾荣获国内外多项广告创意大奖,并担任国内外多项赛事 The static creative ideas and the passive strategies of the traditional advertising companies are no longer suitable for the needs of the market in the digital age without the promotion of the market results. The content-driven, product-driven, result-driven, behavior-driven and business innovation ideas are his Creative people need to focus their thinking and practice goals. Yan Jiaxu Gao Ge Interactive Marketing Integration Chairman and Chief Creative Officer, Chongqing Creative Designers Association Chairman, China Advertising Association Art Committee, Chongqing Industrial Design Association executive director. Sichuan Academy of Fine Arts, Sichuan University of Foreign Studies and many other visiting professors. Has won many domestic and international advertising creative awards, and served as a number of events at home and abroad