随着国际传播内容和传播方式的不断扩大,双语广播策略开始出现在国际传播能力建设的项目设计中,目的是在媒体竞争激烈、华人数量较为集中的发达国家城市和地区,打造从内容到形式都有别于当地主流、具有鲜明差异化特色的平台,最大限度地凝聚当地华人群体和对中国感兴趣的受众,扩大媒体影响力和传播效果。伴随着全球化的时代发展、媒体形态的多元细分化以及近年来一些个性化电台在互联网上的兴起,双语广播开始稳定地存在于传统的城市电波中以及网络广播平 With the continuous expansion of the content and mode of dissemination of international communications, bilingual broadcasting strategies began to appear in the project design of international communication capacity-building with the aim of creating content from content and form in the cities and areas of developed countries where media competition is intense and Chinese are more concentrated Are different from the local mainstream, with distinctive differentiated platform, to maximize the concentration of local Chinese groups and audiences interested in China, expanding media influence and dissemination of results. With the development of the era of globalization and the multi-subdivision of media forms and the rise of some personalized radio stations on the Internet in recent years, bilingual broadcasting has begun to stably exist in the traditional urban radio waves as well as in network broadcasting