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中国CMO俱乐部是中国最大的营销高阶主管交流互动平台,Forrester Research是全球知名的独立技术和市场调研机构,二者强强联合,来共同发现年内中国最优秀的数字营销案例。与很多既有榜单片面侧重创意或者简单地看转评赞的数量不同,中国CMO俱乐部-Forrester年度年度数字营销榜单旨在发现和表彰那些取得业务实效的数字营销项目,商业效果是唯一的评估标准。榜单分B2B和B2C两组,每组又分别包括“推广”、“转化”、“忠诚度”三个类别;按照规划,
China CMO Club is the largest high-level executive communication platform for marketing in China. Forrester Research, a world-renowned independent technology and market research agency, is a powerful alliance to discover China’s best digital marketing case during the year. Unlike many of the existing list of unilateral creative or simply look at the number of different comments, China CMO Club - Forrester annual annual digital marketing list to identify and recognize the business results of those digital marketing project, the commercial effect is the only Evaluation Criteria. The list is divided into two groups of B2B and B2C, and each group respectively includes three categories of “promotion”, “transformation” and “loyalty”. According to the plan,