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当前,桂林国际旅游胜地正处于全面推进的关键时期。构建桂林会展品牌战略对于实现国际旅游胜地的建设目标具有重要作用。本文在分析桂林会展品牌现状的基础上,阐述了建设国际旅游胜地背景下桂林会展品牌战略构建的意义和具体内容。
At present, Guilin International Tourist Attraction is at a critical period of comprehensive promotion. Building Guilin MICE brand strategy for the realization of the international tourism destination construction goals play an important role. Based on the analysis of the status quo of Guilin Convention and Exhibition brand, this paper expounds the significance and specific content of Guilin MICE brand strategy in the context of building an international tourist destination.