>>“品牌服务”与“功能服务”是否可以选择?后十年中广告公司能否避开价格战而以服务制胜? 品牌服务是广告企业近年来随着市场需求而推出的一项重要服务,实际上已超越了一般广告公司早期的对企业的功能服务的内容。如今还有什么内容没有被同质化.可能只能是品牌服务了。对于品牌的理解每一家家广告企业都有不同,大部分广告企业的理解是从传播的角度进行的。从传播的角度来看品牌如何造。由于每家企业的理解不同,产生的实质效果也就大为不同,又因为品牌是一个系统工程,每一家企业做一部分就可能造成不同的效果。品牌服务是广告企业走出同质化的一条捷径,实 >> Can “brand service” and “functional service” be chosen? Can advertisers win the service after avoiding the price war in the next ten years? Brand service is an important service launched by advertising companies in recent years as the market demands , Has actually gone beyond the general advertising company early on the functional services of the enterprise content. What else is not being homogenized today? Maybe it’s just brand service. The understanding of the brand Every home advertising business is different, most of the advertising business understanding is from the perspective of communication. From the perspective of communication brand how to make. Because of the different understanding of each business, the actual effect will be very different, and because the brand is a systematic project, each part of the business may result in different results. Brand service advertising companies out of the homogenization of a shortcut, real