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节目编排也是生产力。电视节目的编排越来越受到媒体重视,它是各台整体宣传战略布局的综合体现,也是各频道宣传战术风格的具体表达。电视节目的编排是否科学合理,直接影响到各频道乃至整个电视台节目的主要指标以及市场竞争力和内部整合力,关系到能否有效地打造电视台以自办节目为主的强势节目体系,实现节目社会效益和经济效益的良性循环。
Programming is also productivity. The arrangement of television programs is getting more and more attention by the media. It is a comprehensive embodiment of overall strategic publicity of all stations and a concrete expression of the tacticality of propaganda of various channels. Whether the television programs are arranged in a scientific and reasonable way has a direct impact on the major indicators of the programs of the channels and even the entire television stations as well as the market competitiveness and internal integration. It is also a question of whether TV stations can effectively build up strong TV programs featuring self-operated programs and realize programs A virtuous circle of social and economic benefits.