大多数人认为,推销就是推而广之,无非靠喋喋不休地说,直到对方可以接受为止。尤其是那些刚入行从事推销工作的年轻人,最容易犯这样的错误,一味地对客户炫耀自己的产品是如何好,甚至不惜夸大其辞或以贬低他人来抬高自己。 事实上这是很失策的,一旦客户从其他途径得知你的产品并不是你所说的那样时,那么结果就会适得其反,下面的一组调查数据最能说明问题:据美国一所大学的研 Most people think that sales promotion is broad, nothing more than chatter, until the other party can accept. In particular, those young people who have just started to do marketing work are the most likely to make such mistakes. They are always good at showing off their products to their clients. They even exaggerate or degrade others to elevate themselves. In fact, this is very misguided. Once the client learns from other sources that your product is not what you said, the result will be counterproductive. The following set of survey data best describes the problem: According to the report of a U.S. university research