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本文以城市街头文字为研究着眼点,以视觉文化的角度对重庆城市街头文字进行考察。这些文字本身所传递的信息不是我所关注的重点,而是把这些文字当作视觉造型,通过解构街头文字的表象来探求他们所呈现出来的特殊视觉形态,期望从中获得一些设计元素和设计表现方式的启示。另外,通过非设计的偶然形态与设计的必然形态的对比,思考街头文字的文化现象与设计的关系。
This article takes the urban street writing as the research focus and examines the urban street writing in Chongqing from the perspective of visual culture. Instead of focusing on the information I focus on, the messages they convey are visualized as textual visualizations that seek out the particular visual modalities they present by deconstructing the appearance of street texts in the hope of obtaining some design elements and design expressions Inspiration from the way. In addition, by comparing the inevitable forms of non-design with the inevitable forms of design, we should consider the relationship between the cultural phenomenon and design in street writing.