论文部分内容阅读
两个月前拜访一家企业,老板说这几年砍掉40%的SKU,三大新单品销量占60%,销量连续多年以30%以上的速度增长。这样良性发展的企业,现在不多见了。前些年,企业为了增加销量,SKU快速增加。据我在基层了解,各县销量排名前10的快消品代理商,平均SKU大约是200个,最高的达上千个。这么多SKU,不要说做车销时能装上车,有的甚至根本就想不起来。这印证了我说过的一句话:有些产品卖不好,是因为员工忘了。
Two months ago to visit a business, the boss said that in recent years cut 40% of SKU, three new single-product sales accounted for 60% for many years in sales for more than 30% of the rate of growth. Such a healthy development of the business, now rare. In previous years, SKUs increased rapidly in order to increase sales volume. As far as I know at the grassroots level, the top 10 FMCG agents in sales in the counties have an average SKU of about 200 and a maximum of over a thousand. So many SKU, do not say when car sales can be loaded on the car, and some simply can not remember. This confirms what I have said: Some products are not sold well because employees forget.